Update README.md

Spell out project name or issue #8

Author: donmendelson

README.md

@@ -25,7 +25,7 @@ RC3 and previous versions of SBE, as well as other FIX high performance protocol
  are available as MS Word documents at [High Performance Specifications](http://www.fixtradingcommunity.org/pg/structure/tech-specs/high-performance-specifications).
 
 ## License
-SBE specifications are ©Copyright 2014-2016 FIX Protocol Limited.
+FIX Simple Binary Encoding specifications are © Copyright 2014-2016 FIX Protocol Limited.
 
 <a rel="license" href="http://creativecommons.org/licenses/by-nd/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by-nd/4.0/88x31.png" /></a><br /><span xmlns:dct="http://purl.org/dc/terms/" href="http://purl.org/dc/dcmitype/Text" property="dct:title" rel="dct:type">FIX Simple Binary Encoding</span> by <a xmlns:cc="http://creativecommons.org/ns#" href="http://www.fixtradingcommunity.org/" property="cc:attributionName" rel="cc:attributionURL">FIX Trading Community</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nd/4.0/">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.<br />Based on a work at <a xmlns:dct="http://purl.org/dc/terms/" href="https://github.com/FIXTradingCommunity/fix-simple-binary-encoding" rel="dct:source">https://github.com/FIXTradingCommunity/fix-simple-binary-encoding</a>